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What makes graphic design important to any project?

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If you are starting a new project, or perhaps a new business, you will eventually have to look into graphics. Whether it’s for your project’s website, marketing or a physical presence, graphics are a key part of getting and keeping people’s attention. Read on to find out all the ways graphic design can help your project.

Graphics evoke professionalism

You can always tell a small business that doesn’t have a graphic designer on hand. The photos of celebrities stolen off the internet in the barbers, passed off as past customers, or the clipart slogans of food on a café’s front door. These cafés may serve the best sandwich that your grandma couldn’t even top, but the sad fact is that graphics evoke professionalism, and if a café has dodgy graphics, you’re going to wonder what else the café has that’s dodgy.

Not only that, but graphics catch positive attention. Have you ever had to read through an essay or report? Blocks of text will scan past your eyes with no register from the brain. To be blunt: it’s boring.

Graphics on the other hand are designed to grab your attention and keep it. They’re colourful and bold. They can be funny, serious, bright, or cold and everything in between. They convey a lot with no words at all, which brings us to the next point:

A picture tells a thousand words

You can convey a lot with a simple picture. Sure, you can look at a Renaissance painting and see the underlying messages in the subject matter and expressions, but even simpler than that are symbols. An arrow is now a mouse today, and when people see a mouse, they know you work in IT. A wrench means you’re a handyman. A gas company adopts a blue flame, a pet sanctuary a paw, etc.

But if things were that simple, we’d live in a really dull world where all the world’s plumbers had the same pipe symbol on the side of their van. A good graphic will convey not just the bare minimum, but what makes you and your project unique from others.

You can use graphics to convey who your target demographic is, like having a blue and white pipe for Scottish plumbers, or what your brand stands for, like make up for darker skin tones conveyed with African culture patterns and colours.

Everyone should be able to look at your graphics and instantly know who you are, what you’re doing and what you stand for.

A graphic identifies you

Once you’ve got your symbol that tells people who you are, you’ll need to make sure it is prominent everywhere you intend to go. Wrap your logo around vehicles, stitch it into uniforms, stick it to premise windows and walls, and soon everyone will know who you are.

This can evoke a lot of loyalty. Your customers will remember you from your logo and come back if they remember having a good experience with you, and your staff members will gain a sense of company loyalty when they see your logo.

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How Can Your Business Use Vinyl Wrapping?

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There are a lot of applications for vinyl wrapping. When you can wrap just about anything, even boats, the possibilities are endless.

It is a timeless aspect of marketing that has always offered good results, without the time and energy that goes into creating an advert or managing a social media account. Simply pick, stick, and admire. And even then, an M3 Digital Print will handle the stick part. It is a very cost-effective way to get your name out there and brighten up your offices in the same movement.

The options in terms of design are unlimited too. With custom printing, you can print and stick whatever suits you, from your company logo to your brand motto.

Take a look at all the ways your business could benefit from vinyl wrapping below.

Office

Office jobs are notorious for feeling like a voluntary jail cell. Decades of attempting to boost productivity with suppressive pods and grey colour pallets is finally being reversed.

The best way to bring a touch of cheer into the office is with a vinyl sticker. You can add your slogan, contact details to your walls, or even an idealistic picture to the breakroom to make lunches more fun and communal. You can place your logo within your reception for visitors to admire and be sure that they won’t soon forget you.

If you are in a populated area, you can display your logo on your window. People will walk by and know how to contact you and your company with its name and details prominently displayed.

Retail and hospitality

If you have a shop floor or a café or restaurant, you can decorate your premises with vinyl stickers.

If you own a store, you will know the importance of a good shop window. People passing by will get an instant idea of what you are selling and what your brand stands for, so you can make it a lot clearer with vinyl stickers showcasing not only your logo but your ongoing sales.

Cafes and bars have a much lighter atmosphere than offices that can be accommodated with vinyl stickers. You can add a life motto to your wall, or decorative stickers to your window, and make the design of your premises your own.

Tradesmen

If you are the man with the van, be that plumber, carpenter, IT specialist, etc., your van will need to look good.

Having “clean me” scraped into the muck is one thing, but to really elevate your business, you can get your vehicle vinyl wrapped with details of your business. With a lot more room to work with, you can put the logo and name of your business on the side of the van, with room to spare on the back for details on how to contact you.

You will quickly become a rolling advertisement for your own business, with people seeing it wherever you go. That’s an invaluable marketing ploy that will outdo most other methods.

 

If you want to know more about vinyl wrapping your business then contact us now.

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How an office update can benefit your employee’s wellbeing

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If you are planning an upcoming office update or makeover, you may be pleased to know that a much-needed change of scenery can benefit your employee’s wellbeing. It may not necessarily make sense at first but an aesthetically pleasing working environment can lead to lower stress levels and greater productivity and morale in the long run. If you are wondering how much of a difference an office update can really make, continue reading to find out.

It can promote teamwork and collaboration

If your employees are accustomed to working individually or on distinct projects, making the switch from separate cubicles to an open plan office can promote teamwork and collaboration amongst your entire workforce. This can allow your staff to connect with one another on a deeper level and may also lead to long-lasting friendships that continue outside of work. If your open plan office provides little opportunity to communicate, on the other hand, switching desks around or introducing separate spaces for socialisation can encourage employees to converse both personally and professionally.

It can be a welcome distraction

If your employees spend hours typing wordy documents or in meetings or conference calls, an office update can be a welcome distraction from their daily routines. If you want to inject an additional layer of colour into an otherwise bland office, for example, vinyl wrapping can be a great way to fill a blank space and put your own unique spin on the space where you and your employees spend the majority of your working day. If you are looking to make small changes on an ongoing basis, the addition of plants, artwork, or rugs can also allow you to personalise your office and achieve a sense of consistency and flow across your entire brand.

It can boost personal development

It is in an office environment where your employees will experience the most opportunities for growth and development at work. It is, therefore, worth investing in a number of features or changes that can inspire them to work to their maximum potential and, in turn, boost personal development in the process. This can be done by ensuring a manager is present and available in the office at all times, scheduling regular progress meetings in a separate meeting room, and introducing a visible rewards scheme.

It can maintain a sense of company culture

If you are struggling to maintain a sense of company culture, an office update may be exactly what you and your employees need. It can remind everyone of their shared goals as a business and ensure individual employees are committed to fulfilling their role both passionately and efficiently. If you are considering investing in vinyl wrapping for a large unused space, for example, emblazoning it with your company logo is one of the best ways to maintain a sense of company culture.

If you are looking for ways to update your office that will benefit your employees’ wellbeing, M3 Digital Print can assist with your vinyl wrapping needs and design the perfect commercial wrap installation that is guaranteed to wow customers and clients and ensure your employees are proud to work in such a cutting-edge office. To find out everything you need to know or to receive an answer to your question, get in touch with our dedicated team of experts today.

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