What makes graphic design important to any project?

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If you are starting a new project, or perhaps a new business, you will eventually have to look into graphics. Whether it’s for your project’s website, marketing or a physical presence, graphics are a key part of getting and keeping people’s attention. Read on to find out all the ways graphic design can help your project.

Graphics evoke professionalism

You can always tell a small business that doesn’t have a graphic designer on hand. The photos of celebrities stolen off the internet in the barbers, passed off as past customers, or the clipart slogans of food on a café’s front door. These cafés may serve the best sandwich that your grandma couldn’t even top, but the sad fact is that graphics evoke professionalism, and if a café has dodgy graphics, you’re going to wonder what else the café has that’s dodgy.

Not only that, but graphics catch positive attention. Have you ever had to read through an essay or report? Blocks of text will scan past your eyes with no register from the brain. To be blunt: it’s boring.

Graphics on the other hand are designed to grab your attention and keep it. They’re colourful and bold. They can be funny, serious, bright, or cold and everything in between. They convey a lot with no words at all, which brings us to the next point:

A picture tells a thousand words

You can convey a lot with a simple picture. Sure, you can look at a Renaissance painting and see the underlying messages in the subject matter and expressions, but even simpler than that are symbols. An arrow is now a mouse today, and when people see a mouse, they know you work in IT. A wrench means you’re a handyman. A gas company adopts a blue flame, a pet sanctuary a paw, etc.

But if things were that simple, we’d live in a really dull world where all the world’s plumbers had the same pipe symbol on the side of their van. A good graphic will convey not just the bare minimum, but what makes you and your project unique from others.

You can use graphics to convey who your target demographic is, like having a blue and white pipe for Scottish plumbers, or what your brand stands for, like make up for darker skin tones conveyed with African culture patterns and colours.

Everyone should be able to look at your graphics and instantly know who you are, what you’re doing and what you stand for.

A graphic identifies you

Once you’ve got your symbol that tells people who you are, you’ll need to make sure it is prominent everywhere you intend to go. Wrap your logo around vehicles, stitch it into uniforms, stick it to premise windows and walls, and soon everyone will know who you are.

This can evoke a lot of loyalty. Your customers will remember you from your logo and come back if they remember having a good experience with you, and your staff members will gain a sense of company loyalty when they see your logo.

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How Can Your Business Use Vinyl Wrapping?

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There are a lot of applications for vinyl wrapping. When you can wrap just about anything, even boats, the possibilities are endless.

It is a timeless aspect of marketing that has always offered good results, without the time and energy that goes into creating an advert or managing a social media account. Simply pick, stick, and admire. And even then, an M3 Digital Print will handle the stick part. It is a very cost-effective way to get your name out there and brighten up your offices in the same movement.

The options in terms of design are unlimited too. With custom printing, you can print and stick whatever suits you, from your company logo to your brand motto.

Take a look at all the ways your business could benefit from vinyl wrapping below.

Office

Office jobs are notorious for feeling like a voluntary jail cell. Decades of attempting to boost productivity with suppressive pods and grey colour pallets is finally being reversed.

The best way to bring a touch of cheer into the office is with a vinyl sticker. You can add your slogan, contact details to your walls, or even an idealistic picture to the breakroom to make lunches more fun and communal. You can place your logo within your reception for visitors to admire and be sure that they won’t soon forget you.

If you are in a populated area, you can display your logo on your window. People will walk by and know how to contact you and your company with its name and details prominently displayed.

Retail and hospitality

If you have a shop floor or a café or restaurant, you can decorate your premises with vinyl stickers.

If you own a store, you will know the importance of a good shop window. People passing by will get an instant idea of what you are selling and what your brand stands for, so you can make it a lot clearer with vinyl stickers showcasing not only your logo but your ongoing sales.

Cafes and bars have a much lighter atmosphere than offices that can be accommodated with vinyl stickers. You can add a life motto to your wall, or decorative stickers to your window, and make the design of your premises your own.

Tradesmen

If you are the man with the van, be that plumber, carpenter, IT specialist, etc., your van will need to look good.

Having “clean me” scraped into the muck is one thing, but to really elevate your business, you can get your vehicle vinyl wrapped with details of your business. With a lot more room to work with, you can put the logo and name of your business on the side of the van, with room to spare on the back for details on how to contact you.

You will quickly become a rolling advertisement for your own business, with people seeing it wherever you go. That’s an invaluable marketing ploy that will outdo most other methods.

 

If you want to know more about vinyl wrapping your business then contact us now.

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How an office update can benefit your employee’s wellbeing

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If you are planning an upcoming office update or makeover, you may be pleased to know that a much-needed change of scenery can benefit your employee’s wellbeing. It may not necessarily make sense at first but an aesthetically pleasing working environment can lead to lower stress levels and greater productivity and morale in the long run. If you are wondering how much of a difference an office update can really make, continue reading to find out.

It can promote teamwork and collaboration

If your employees are accustomed to working individually or on distinct projects, making the switch from separate cubicles to an open plan office can promote teamwork and collaboration amongst your entire workforce. This can allow your staff to connect with one another on a deeper level and may also lead to long-lasting friendships that continue outside of work. If your open plan office provides little opportunity to communicate, on the other hand, switching desks around or introducing separate spaces for socialisation can encourage employees to converse both personally and professionally.

It can be a welcome distraction

If your employees spend hours typing wordy documents or in meetings or conference calls, an office update can be a welcome distraction from their daily routines. If you want to inject an additional layer of colour into an otherwise bland office, for example, vinyl wrapping can be a great way to fill a blank space and put your own unique spin on the space where you and your employees spend the majority of your working day. If you are looking to make small changes on an ongoing basis, the addition of plants, artwork, or rugs can also allow you to personalise your office and achieve a sense of consistency and flow across your entire brand.

It can boost personal development

It is in an office environment where your employees will experience the most opportunities for growth and development at work. It is, therefore, worth investing in a number of features or changes that can inspire them to work to their maximum potential and, in turn, boost personal development in the process. This can be done by ensuring a manager is present and available in the office at all times, scheduling regular progress meetings in a separate meeting room, and introducing a visible rewards scheme.

It can maintain a sense of company culture

If you are struggling to maintain a sense of company culture, an office update may be exactly what you and your employees need. It can remind everyone of their shared goals as a business and ensure individual employees are committed to fulfilling their role both passionately and efficiently. If you are considering investing in vinyl wrapping for a large unused space, for example, emblazoning it with your company logo is one of the best ways to maintain a sense of company culture.

If you are looking for ways to update your office that will benefit your employees’ wellbeing, M3 Digital Print can assist with your vinyl wrapping needs and design the perfect commercial wrap installation that is guaranteed to wow customers and clients and ensure your employees are proud to work in such a cutting-edge office. To find out everything you need to know or to receive an answer to your question, get in touch with our dedicated team of experts today.

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Never Underestimate the Power of Printing

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Printing in recent years has been discarded by some as a viable method of marketing. This could not be further from the truth; Print is very much still alive and thriving. The digital world that s ever-changing may be the reason that print is so vitally important. Customers are bombarded by emails, content, and ads daily – how much is actually reaching the correct audience? There are several reasons why print is a much more sustainable way of marketing your product or service.

Trustworthy

Digital media has a profound wealth of information on offer to anyone that wishes to find it. The problem is that the information can be fabricated or misleading. Printing avoids this headache, as it is a less invasive and more relaxed form of marketing. No annoying pop-up ads, allowing the consumer to read freely without the chance to be interrupted.

Target Audience

Targeting the correct audience is huge for any business if they wish to succeed. Printing makes this easier whether it’s a bespoke brochure, Point of Sale material, or Stickers. Not only does this make it easier for businesses to advertise but it engages the consumer more with the eye-catching details that can be placed within a print.

Tangible

Another reason why printing is superior in advertising is that it is tangible. Consumers like to feel connected with an advertisement, the chance to be Infront of a message that connects with them and being able to physically touch it can be a huge benefit. Seeing and feeling is believing.

Engaging

The most important part of any marketing effort is to engage the consumer. Printing allows you to enable this by introducing an easy-to-read format. Print allows the consumer to indulge the information at their own pace, thus, the material is more likely to stick in their mind. Previous studies have proven that consumers retain information better from print, mainly since it is tangible.

Higher ROI

Return on Investment is one of the most important factors when trying to run a successful business. Printing drives a high ROI, for example, a specific targeted mail campaign can interact with an audience who are more likely to open the mail and react positively to the product/service on offer. Due to the tangibility of the ad, if one consumer doesn’t feel interested in it, they can hand it over to another consumer who they think will be.

If you are interested in printed services such as: 3D Point of sale and cutouts, Banners, Social distancing floor, wall and window graphics. Plus, many more! Get in touch with M3 Digital Print today. Our team will discuss your requirements with you to help create the perfect custom graphics for your business.

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Vinyl Wrapping Your Car Vs Painting – What’s The Difference?

Vinyl wrapping

A car is a precious item owned by many; some cherish their vehicle almost as much as their own loved ones. So, it is staggering to find out that not everyone knows about the viable options to keep your car looking in good shape. What is car wrapping? By wrapping your car, you can change the look of your vehicle without the need for a complicated and potentially expensive paint respray. To help our consumers we will discuss what the key differences are between vinyl wrapping your car vs painting it.

Cost comparison

So how much does it cost to vinyl wrap your car? Average rates for a full wrap can cost anywhere between £1,000 – £5,000. The price is purely dependant on the size of vehicle you own as a smaller car saves expenses on procedures such as time and labour costs.

Compare this to the cost of a simple full repaint of a car which is between £1000 – £3000. However, repainting prices also determine on the size of the vehicle and this price does not include adding features that can be possible with vinyl. Wrapping your car in vinyl is a more cost-effective way of achieving a personalised exterior all the while costing less than an expensive paint job.

Protection

All car owners wish to avoid every bump, scratch, and dent as much as possible. Therefore, vinyl wrapping your car is a must. It’s inevitable that regularly travelling around in your car can lead to unwanted scrapes and scratches, some things are out of our control. This could arise from a rogue pebble on the motorway bouncing off the bonnet or misjudging how much accessibility you have in a parking space.

Wrapping your car in Vinyl does not only look fantastic but adds a layer of protection from these elements!

Removal

Another reason why vinyl wrapping your car can be beneficial is that it is easily removable. A study found that the average person keeps a brand-new car for no longer than 6 years – so what happens in the reselling process when nobody has the same admiration for the vibrant lime colour you once adored and repainted your vehicle in? It takes up time and could eventually cost you money having to change the paint.

Vinyl wrapping your car takes all that stress away as the wrap can be easily removed whilst protecting your car’s paintwork and causing no cracking or peeling of your car’s original paintwork.

If you are looking for cost-effective and eye-catching vinyl wrapping for your car then get in touch with M3 Digital Print today. Our team will discuss your requirements with you to help create the perfect custom graphics for your business.

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How Vinyl Wrap Can Boost Your Business

Vinyl Wrap

Vinyl wrap is the best means of getting your logo and brand seen by the public. If you have any place of business, be that a shop, an office or a van, the value of gaining a vinyl wrap graphic cannot be overstated.

Catch and keep all eyes on you with the right graphics professionally fitted wherever you wish. Take a look at the various options available to you when you go with M3 Digital Print.

Window dressing

If your business has any physical shop front, your window display will be the most important element of gaining customers. Customers walking by need to know either that what they are looking for is in your store, or that they will find something in your store. All retail units rely on foot traffic at least a little, and a good window display can entice customers to slow down and come in.

Your display should give your customers their first introduction to your business, by giving a snapshot idea of what your business offers in its graphics. They should be able to glance and just know.

The other thing the display should do is inform of your brand. Any launches, sales, or offers can all be displayed on your window. Anything to entice customers must be used in your window, as it could greatly improve footfall.

You can use M3’s graphic design service and product selection to create an eye-catching display that will look professional and interesting, with the M3 team available to consult every step of the way.

Vehicle Wraps

A vehicle wrap allows you to advertise your business wherever you go. If you are a plumber, for example, travelling all over the area, you will have loads of eyes, stuck behind you in traffic, peeking on the neighbours, parked beside you on your lunch break, etc.

An eye-catching logo or graphics that speak to your brand will keep you in your customers’ mind. Make sure to incorporate your contact details into the graphics to ensure anyone passing for even a second can contact you.

M3 Digital Print offers car, van, and even boat wraps, to make sure everywhere you go you are advertising your business. Since their vinyl wrap can be applied to many different surfaces, M3 have even wrapped motorbikes, jet skis and trucks.

Office Decor

If you’re looking to update the office, you should look into some vinyl graphics. Just like uniforms, the company logo nearby will promote a feeling of teamwork. You can incorporate wall graphics, advertising hoardings, decorate dining tables, bathroom cubicles or outdoor benches, all to brand the area with your unique logo. It will inform your staff that they are now at work and boost productivity.

You will gain even more use out of your new décor if you have a waiting area or regularly have members of the public visiting. People will remember your logo when they see it around the office and remember that they have the option of using you again.

Contact us today to get started with your next vinyl wrap project.

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The Importance of a Retail Window Display

Retail Window Display

If you are a business with a physical shop front, one of the most important parts of your retail space will always be your window display. You need to make sure that you are doing all you can to turn this vital area into somewhere that stands out. Here are some of the reasons why this is such a key area of your business.

Attracts customers

A good window display will attract the interest of customers who might be passing by. All retail units need to rely on foot traffic to some degree. Having an interesting window display might be a very necessary part of this. It will cause customers to pause and potentially come into the store.

You cannot pass up on such an important opportunity. Using the right vinyl graphics and collection of products will help to create an interesting and eye-catching window display that is certain to attract customers to you.

Offering information

The right retail window display will be of tremendous value to a business as it is one of the easiest ways to convey information to a passing customer. They might have never heard of your brand before. How do you let them know what they can expect from you? The fastest way to do so will be with a window display that incorporates your products or services.

Everything from a new launch to the promotion of a sale can be highlighted here. If you are searching for a quick and interesting way to attract the attention of potential customers and those who might not have heard of your sale, you need to utilise your windows. Something as simple as putting up a sign saying “50% off” could make a massive difference in the traffic you see.

A good introduction to the business

If you are searching for a good way to instantly let potential customers know about your company, you need to make sure that you have a good window display in place. It helps you to stand out amongst other stores in your area, and can help you to differentiate yourself from your competitors in a big way.

This positive first impression can be crucial for attracting potential customers to your store. Remember that you also have online “windows” on your website. Anything you do to your windows in your retail unit, make sure that they line up with the promotions that you run on your website. Everything should be as cohesive as possible.

Your retail windows are some of the most important spaces in your business. They should perfectly explain what your brand offers, and what a customer should expect if they were to come to you. Tracking down the right graphics will be a key part of creating this interesting space.

Contact Us Today

If you are searching for eye-catching vinyls for creating attractive window displays, get in touch with M3 Digital Print today. Our team will discuss your requirements with you to help create the perfect custom graphics for your business.

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How To Refresh Your Office This Autumn

Across the country, teams are heading back to the office after an extended period of working from home. These offices have been vacant for quite some time with only a skeleton crew working in offices across the city for most of the year in some cases. If you are planning a return to office working for your team – it doesn’t hurt to refresh your office. Here are some of our tips and tricks to make that happen.

Why refresh your office?

Refreshing your office décor can be expensive and many business owners can see it as an unnecessary cost. However, there are tons of benefits to refreshing your space including the fact that you can use this change to encourage employees to come back. With a new design and updated furniture, your team might be more willing to sit back at their desk. Additionally, you can impress any clients who come to your office with an updated décor.

Add some plants

One of the most effective ways to refresh your office in the autumn is to add some plants. Not only can plants add a bit of life into an office space but they can also affect the overall atmosphere. It has been proven that plants can help to improve air quality in the home and in office spaces. There are tons of indoor plants that work well in an office space so work carefully to curate the perfect selection. Your team might even appreciate choosing plants for their desks.

Invest in commercial wrap installations

When was the last time that you had your décor updated? Some businesses change their logo and don’t ever get around to swapping out the wrap installations on the walls! If you want to refresh your office space, we think you should invest in some commercial wrap installations. You can add your logo, your website details or even your slogan. This will catch your client’s eyes as soon as they walk into the room.

Rearrange the furniture

Sometimes, a quick swap of furniture can make a huge difference to an office space. It’s possible that your space has had to be rearranged due to social distancing guidelines but there are ways to still make the office feel comfortable. Consider the layout of the space and assign seats that make sense for various teams. Once you get things moved around, you’ll notice a difference in no time at all.

Get In Touch

If you are hoping to give your office a bit of a refresh in time for your team returning to the space, you should get in touch with M3 Digital Print today. Our team can help you to design the perfect commercial wrap installations and even offer services for your windows.

With our services, you can impress both your employees and your clients when they come back for in-person meetings. Don’t let outdated office décor get in the way of a productive week!

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What Are The Benefits Of Vehicle Wrapping For Businesses?

As a business owner, you have probably considered every option when it comes to marketing your products or services. Some focus on social media posts, while others prefer more traditional forms of marketing. Have you ever considered investing in branded vehicle wrapping?

There are tons of benefits to wrapping your vehicle with brand colours and information about your website. Here’s what you need to know.

Reach a Wider Audience

When you’re driving around the streets, typically, a wrapped vehicle will get your attention. People stop to read what’s on there and are more likely to learn about your brand this way. If you run a mobile business that requires you to be on the go, you’ll find that you can reach a wider audience with the help of vehicle wrapping. No matter where you go, you’ll be advertising your business and can find customers in areas that you wouldn’t have been able to reach otherwise!

Cost-Effective

A key benefit of vehicle wrapping for business owners is that it is very cost-effective. Advertising your business on a billboard might seem like a good idea at the time but the initial cost and the recurring costs can build up pretty quickly. Sure, you’ll need to make an initial investment in your vehicle wrapping but it will last for up to 5 years if it has been done professionally. There are no additional costs that you’ll incur – except keeping your vehicle clean of course!

Look Professional on the Go

As a small business owner, you may have a few members of staff who drive vans around the local area. With vehicle wrapping across your entire fleet, you can ensure that you are always giving off a cohesive, professional image on the go. Locals will soon start to recognise your vans in the area and will become aware of the brand over time. When you pull up to a job, your customers will see you as a professional who has clearly put a lot of work into advertising their business.

Get a Custom Design

When you use a professional vehicle wrapping company, you can install a custom, unique design on your vehicle. Whether you want your brand colours, your logo or even a slogan on there – anything is possible. Choose from stunning geometric designs or fully photographic options. You’ll be able to catch the attention of your customers as you drive along or even have your van parked at your home. This helps you to create your own brand identity.

Contact M3 Digital Print Today

If you’re hoping to increase brand awareness in your area or give off a more professional image with your fleet, M3 Digital Print can help. Our team of experts have undergone specialist training and ensure your wrapping is done in a dust-free and temperature-controlled environment. Take a look at some of our previous work and get in touch for a quote today.

Don’t wait around – vehicle wrapping is an excellent marketing tool for businesses of any size!

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