Printing in recent years has been discarded by some as a viable method of marketing. This could not be further from the truth; Print is very much still alive and thriving. The digital world that s ever-changing may be the reason that print is so vitally important. Customers are bombarded by emails, content, and ads daily – how much is actually reaching the correct audience? There are several reasons why print is a much more sustainable way of marketing your product or service.
Trustworthy
Digital media has a profound wealth of information on offer to anyone that wishes to find it. The problem is that the information can be fabricated or misleading. Printing avoids this headache, as it is a less invasive and more relaxed form of marketing. No annoying pop-up ads, allowing the consumer to read freely without the chance to be interrupted.
Target Audience
Targeting the correct audience is huge for any business if they wish to succeed. Printing makes this easier whether it’s a bespoke brochure, Point of Sale material, or Stickers. Not only does this make it easier for businesses to advertise but it engages the consumer more with the eye-catching details that can be placed within a print.
Tangible
Another reason why printing is superior in advertising is that it is tangible. Consumers like to feel connected with an advertisement, the chance to be Infront of a message that connects with them and being able to physically touch it can be a huge benefit. Seeing and feeling is believing.
Engaging
The most important part of any marketing effort is to engage the consumer. Printing allows you to enable this by introducing an easy-to-read format. Print allows the consumer to indulge the information at their own pace, thus, the material is more likely to stick in their mind. Previous studies have proven that consumers retain information better from print, mainly since it is tangible.
Higher ROI
Return on Investment is one of the most important factors when trying to run a successful business. Printing drives a high ROI, for example, a specific targeted mail campaign can interact with an audience who are more likely to open the mail and react positively to the product/service on offer. Due to the tangibility of the ad, if one consumer doesn’t feel interested in it, they can hand it over to another consumer who they think will be.
If you are interested in printed services such as: 3D Point of sale and cutouts, Banners, Social distancing floor, wall and window graphics. Plus, many more! Get in touch with M3 Digital Print today. Our team will discuss your requirements with you to help create the perfect custom graphics for your business.
