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Never Underestimate the Power of Printing

Printing m3

Printing in recent years has been discarded by some as a viable method of marketing. This could not be further from the truth; Print is very much still alive and thriving. The digital world that s ever-changing may be the reason that print is so vitally important. Customers are bombarded by emails, content, and ads daily – how much is actually reaching the correct audience? There are several reasons why print is a much more sustainable way of marketing your product or service.

Trustworthy

Digital media has a profound wealth of information on offer to anyone that wishes to find it. The problem is that the information can be fabricated or misleading. Printing avoids this headache, as it is a less invasive and more relaxed form of marketing. No annoying pop-up ads, allowing the consumer to read freely without the chance to be interrupted.

Target Audience

Targeting the correct audience is huge for any business if they wish to succeed. Printing makes this easier whether it’s a bespoke brochure, Point of Sale material, or Stickers. Not only does this make it easier for businesses to advertise but it engages the consumer more with the eye-catching details that can be placed within a print.

Tangible

Another reason why printing is superior in advertising is that it is tangible. Consumers like to feel connected with an advertisement, the chance to be Infront of a message that connects with them and being able to physically touch it can be a huge benefit. Seeing and feeling is believing.

Engaging

The most important part of any marketing effort is to engage the consumer. Printing allows you to enable this by introducing an easy-to-read format. Print allows the consumer to indulge the information at their own pace, thus, the material is more likely to stick in their mind. Previous studies have proven that consumers retain information better from print, mainly since it is tangible.

Higher ROI

Return on Investment is one of the most important factors when trying to run a successful business. Printing drives a high ROI, for example, a specific targeted mail campaign can interact with an audience who are more likely to open the mail and react positively to the product/service on offer. Due to the tangibility of the ad, if one consumer doesn’t feel interested in it, they can hand it over to another consumer who they think will be.

If you are interested in printed services such as: 3D Point of sale and cutouts, Banners, Social distancing floor, wall and window graphics. Plus, many more! Get in touch with M3 Digital Print today. Our team will discuss your requirements with you to help create the perfect custom graphics for your business.

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What Are The Benefits Of Vehicle Wrapping For Businesses?

As a business owner, you have probably considered every option when it comes to marketing your products or services. Some focus on social media posts, while others prefer more traditional forms of marketing. Have you ever considered investing in branded vehicle wrapping?

There are tons of benefits to wrapping your vehicle with brand colours and information about your website. Here’s what you need to know.

Reach a Wider Audience

When you’re driving around the streets, typically, a wrapped vehicle will get your attention. People stop to read what’s on there and are more likely to learn about your brand this way. If you run a mobile business that requires you to be on the go, you’ll find that you can reach a wider audience with the help of vehicle wrapping. No matter where you go, you’ll be advertising your business and can find customers in areas that you wouldn’t have been able to reach otherwise!

Cost-Effective

A key benefit of vehicle wrapping for business owners is that it is very cost-effective. Advertising your business on a billboard might seem like a good idea at the time but the initial cost and the recurring costs can build up pretty quickly. Sure, you’ll need to make an initial investment in your vehicle wrapping but it will last for up to 5 years if it has been done professionally. There are no additional costs that you’ll incur – except keeping your vehicle clean of course!

Look Professional on the Go

As a small business owner, you may have a few members of staff who drive vans around the local area. With vehicle wrapping across your entire fleet, you can ensure that you are always giving off a cohesive, professional image on the go. Locals will soon start to recognise your vans in the area and will become aware of the brand over time. When you pull up to a job, your customers will see you as a professional who has clearly put a lot of work into advertising their business.

Get a Custom Design

When you use a professional vehicle wrapping company, you can install a custom, unique design on your vehicle. Whether you want your brand colours, your logo or even a slogan on there – anything is possible. Choose from stunning geometric designs or fully photographic options. You’ll be able to catch the attention of your customers as you drive along or even have your van parked at your home. This helps you to create your own brand identity.

Contact M3 Digital Print Today

If you’re hoping to increase brand awareness in your area or give off a more professional image with your fleet, M3 Digital Print can help. Our team of experts have undergone specialist training and ensure your wrapping is done in a dust-free and temperature-controlled environment. Take a look at some of our previous work and get in touch for a quote today.

Don’t wait around – vehicle wrapping is an excellent marketing tool for businesses of any size!

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